Play Your Part

Social Media Toolkit

Aims of the campaign:

  1. To reinforce the SALFS message that we should all be CPR ready
  2. To encourage Disabled people to see themselves as part of the Chain of Survival
  3. To encourage people to check out our hub of accessible resources and use them. 
  4. To reach as many people as possible, and for them to check out the SALFS website! The topic should continue to come up long after the initial launch to support the project’s long term vision of inclusion.

Suggested Social Media Posts

Option 1: subtitled video

Suggested caption:

When it comes to cardiac arrest, everyone has a part to play in saving a life, including the 1 in 5 Scots who are Disabled. Visit savealife.scot/play-your-part/ to check out accessible resources and find out how to #PlayYourPart #CPR #Inclusion https://www.youtube.com/watch?v=jMU3A96wdyM&t

optional #ResusFamily for CPR trainers

to download: right click on the image and save image as

Option 2: main campaign post

Suggested caption:

It takes a team to save a life when it comes to cardiac arrest. We all have a part to play, including Scotland’s Disabled community. Visit savealife.scot/play-your-part/ to check out accessible resources and find out how to #PlayYourPart #CPR #Inclusion

optional #ResusFamily for CPR trainers

Suggested image alt text:

Collage of portrait images. Top left: a man using BSL. Top right: a woman in a wheelchair. Bottom left: a woman with sightloss. Bottom right: a man with a hidden disability. Text insert in the middle of the image: Save a Life for Scotland logo. Heading: What part will you play? Other text: It takes a team to save a life. Hashtag PlayYourPart. Be a lifesaver. Go to savealife.scot/play-your-part.

Option 3: generic campaign post

Suggested caption:

It takes a team to save a life when it comes to cardiac arrest. We all have a part to play, including Scotland’s Disabled community. Visit savealife.scot/play-your-part/ to check out accessible resources and find out how to #PlayYourPart #CPR #Inclusion

optional #ResusFamily for CPR trainers

Suggested image alt text:

Image of a woman in a wheelchair with green space or public park in the background. Heading text: What part will you play? Other text: It takes a team to save a life. Hashtag PlayYourPart. Become a lifesaver today at savealife.scot/play-your-part. Save a Life for Scotland logo.

Option 4: generic campaign post

Suggested caption:

It takes a team to save a life when it comes to cardiac arrest. We all have a part to play, including Scotland’s Disabled community. Visit savealife.scot/play-your-part/ to check out accessible resources and find out how to #PlayYourPart #CPR #Inclusion

optional #ResusFamily for CPR trainers

Suggested image alt text:

Image of a man using BSL standing in front of a block of flats that have hedges and trees around. Heading text: What part will you play? Other text: It takes a team to save a life. Hashtag PlayYourPart. Become a lifesaver today at savealife.scot/play-your-part. Save a Life for Scotland logo.

Newsletter inserts

downloadable word documents